Survey | evoivanov

Exercise Motivation UX Survey

Project Overview

I have been approached by a large state organization with multiple office locations to conduct a study. They want to design an exercise incentive program for their office personnel in order for the employees to achieve better health, well-being and workplace performance.

The purpose for launching this study is to understand the attitude of the full-time employees toward exercising (motivation, barriers and preferences) to achieving the optimal amount of physical activity as defined by The Office of Disease Prevention and Health Promotion (health.gov).

To identify this information, I designed an online survey to be launched through Qualtrics. Surveys are great for understanding perceptions and attitudes. This will provide an understanding of employees' attitude toward physical activity, why the individuals are prevented or motivated to exercise, and what types of physical activities are preferred .

This study is important since it provides insight into how the program should be designed to work for most of the employees. It would be time and cost saving as it would prevent the team from designing programs that will not be accepted by potential users, and would not have to be modified or started again from scratch at a later phase of development.

Please remember that most external motivators go away. For people to keep up with exercise, motivation needs to be intrinsic. Additional research would be needed to define ways for the external motivators to become intrinsic.

The study will give direction and possible features in the design stage of the program. The results will generate the following outcome:

Understanding the reasons people do not get enough physical activity
Understand the motivational factors to get people exercising
Understanding differences in exercising preference for different demographic groups (age, gender, etc.)
After gaining 1000 respondents we will be able to construct 4 personas and group them in to Bartle’s model We will also gain an indication of the distribution of the number of employees in each group This will allow us to make decisions regarding what personas we’ll keep in mind as we construct If any of the persona groups consist of less than 10%, we will not take them into consideration as we design.

The data is collected by sending an email to all employees with the survey link attached. The survey states who conducts the survey, why it is important, approximately how long will it take, and that it will ensure anonymity and confidentiality. In addition cafeteria vouchers or other payment methods will be offered as an incentive.

Survey Design

Because of the length of the questions and multiple choice options, the survey has not been optimized for mobile use. Employees will be advised to use their workplace desktop computer to take the survey.

At the sponsor's request, the first section of the survey uses filtering questions so the remaining sample will include only the full-time, non-disabled, non-pregnant employees (Physical activity guidelines for women during pregnancy and the postpartum period and for adults with disabilities and select chronic conditions require additional considerations). I would suggest that the sponsor collects the data from the excluded groups as well, to be used later on, if needed, to modify programs to include the rest of the employees.

Survey logic I have used:

On all questions (except descriptive text) I have used Force Response.

Q2-Q6: Filtering questions

I have used Skip Logic, to redirect the respondent to the end of the survey if they don't qualify (in this case, the program filters out are persons who work less than 30 hours per week, do not work in office setting, are pregnant women, or who are disabled. These groups require special exercise programs).

Q7 and Q8: Ranking multiple statement questions

Randomized all alternatives in order to avoid primacy effect error.
Validation in order for respondent to rank at least three of the statements.

Q24: Weight

Numerical Validation.

test the actual survey here

Exercise Motivation Survey Questions

Q1 Thank you for agreeing to take this survey. Remember that your answers are important for helping to improve the benefits to our employees, even if you do not plan to exercise in the future. This survey is anonymous, and your identity won't be revealed.

Section 1 - Filtering Questions

Q2 Are you employed in an office setting (working on a desk and/or in front of computer most of your working day)?

Yes (1)
No (2)

If No Is Selected, Then Skip To End of Survey

Q3 How many hours a week on average do you work at the office?

Less than 30 hours (1)
30 hours or more (2)

If Less than 30 hours Is Selected, Then Skip To End of Survey

Q4 Do you have any disability or chronic condition

Yes (1)
No (2)

If Yes Is Selected, Then Skip To End of Survey

Q5 What is your gender?

Male (1)
Female (2)

If Male Is Selected, Then Skip To End of Block

Q6 Are you currently pregnant or in postpartum?

Yes (1)
No (2)

If Yes Is Selected, Then Skip To End of Survey

Section 2 - Barriers to being active

Q7 " If you don’t exercise, what is prevents/stops you from doing it?" Listed below are reasons that people give to describe why they do not get as much physical activity as they think they should. Please rank the top reasons you are most likely to say, by writing 1, 2, 3, etc., next to the statement. Please rate at least 3 statements.

______ None of my family members or friends like to do anything active, so I don’t have a chance to exercise. (1)

______ I’m just too tired after work to get any exercise. (2)

______ I’ve been thinking about getting more exercise, but I just can’t seem to get started, or stick to it (3)

______ I don’t get enough exercise because I have never learned the skills for any sport. (4)

______ I don’t have easy access to exercise facilities. (5)

______ Physical activity takes too much time away from other commitments—time, work, family, etc. (6)

______ I’m embarrassed about how I look when I exercise with others. (7)

______ I don’t get enough sleep as it is. I just can't get up early or stay up late to exercise. (8)

______ It’s easier for me to find excuses not to exercise. (9)

______ I really can’t see learning a new sport at my age. (10)

______ It’s just too expensive.You have to take a class or join a club or buy the right equipment. (11)

______ I’m afraid I might injure myself or have a heart attack. (12)

Section 3 - Exercise Motivations

Q8 "Why do you exercise?"The following are a number of statements people often give when asked why they exercise. Whether you currently exercise regularly or not, please rank the top reasons you are most likely to say, by writing 1, 2, 3, etc. next to the statement. Please rate at least 3 statements.

______ To make myself feel good/invigorated(1)

______ To help me look younger/more attractive (2)

______ To build up my strength (3)

______ To lose weight (4)

______ To prevent health problems(5)

______ To have a good body/stay fit (6)

______ To increase my endurance(7)

______ To enjoy the social aspects/spend time with friends (8)

______ Because I enjoy competing (9)

______ To maintain flexibility (10)

______ To help recover from an illness/injury (11)

______ To help manage/relieve stress (12)

Section 4 - Preferences regarding Physical Activity

Q9 In the following section you will be asked about your preferences regarding the type and mode of exercise.

Q10 Would you be interested in an exercise program?

Yes (1)
Maybe (2)
No (3)

Q11 With whom would you prefer to exercise?

Individual workout (1)
With partner (2)
With a group (3)
Other (4)
No preference (5)

Q12 Where would you prefer to exercise?

At gym (1)
Outdoors (2)
At home (3)
No preference (4)

Q13 What time of day would you prefer to exercise?

Early morning (1)
Morning (2)
Afternoon (3)
Evening (4)
No preference (5)

Q14 When would you prefer to start an exercise program?

Immediately (1)
Within a month (2)
Later than a month (3)
No preference (4)

Q15 What intensity would you prefer your exercise program to be?

Low (1)
Moderate (2)
High (3)
No preference (4)

Q16 How would you prefer to perform these exercises?

With a trainer (1)
Unsupervised (2)
No preference (3)

Q17 How would you prefer the structure of your exercise program to be?

Flexible (1)
Scheduled (2)

Q18 What type of exercise would you prefer to do?

Cardio (1)
Weight training (2)
Dancing (aerobics) (3)
Walking or Jogging (4)
Swimming (5)

Section 5 - Demographics

Q19 This is demographics section. Select one option for each characteristic (variable) and write your weight and height. This is anonymous survey, and your identity will not be tracked.

Q20 Your age

25 and under (1)
26 - 35 (2)
36 - 45 (3)
46 - 55 (4)
56 and older (5)

Q21 Please identify your ethnicity

Hispanic (1)
White (Non-Hispanic) (2)
Black (Non-Hispanic) (3)
Asian (4)
Other Race (5)

Q22 Education

High School or Equivalent(1)
Some College or AA degree(2)
College Graduate or above (3)

Q23 Marital Status

Single (1)
Married (2)
Living with Partner (3)
Divorced (4)
Widowed (5)

Q24 Enter your Weight in Lbs. (pounds).

Q25 Enter your Height in feet and inches

Evo Ivanov